21 Corporate Logos and Their Hidden Meanings

5. Toyota

The three ellipses in the Toyota logo obviously form a loose ’T’ for Toyota. However, they also represent three interconnected hearts. Those hearts are supposed to represent the different foundations of the company’s belief structure, as well; the heart of the customer, the heart of the product, and the heart of progress in the field of technology. How the customer would ever know that without doing the research is beyond me, but it’s nice to know it’s there.