21 Corporate Logos and Their Hidden Meanings

4. Amazon.com

Like the company itself, Amazon’s logo is two-fold clever. Not only is the arrow in the logo running from A to Z — an indication of the wide variety of products on offer — but it’s also a cleverly designed smiley face to help illustrate that the company’s highest goal is making you smile. Considering you can order basically anything without putting pants on, I’d say the shipper can pat themselves firmly on the back with this one.