21 Corporate Logos and Their Hidden Meanings

3. Adidas

Originally, Adidas’ old school logo (the ones both Run and DMC were rapping about) was just three horizontal lines that didn’t mean anything. Then, after marketers decided logos have to actually mean something, some genius with budget conscious sensibilities just tipped the lines slant-wise and came up with some junk about how the slant is a mountain that represents the trials and tribulations that each of us have to overcome. Sometimes they overthink this stuff.