21 Corporate Logos and Their Hidden Meanings

12. The Golden Arches

This one may not be 100 percent true, but it’s a fun legend, so we’re going with it! In the 1960s, marketers wanted to change McDonald’s logo from its literal ‘M’ (because it didn’t mean anything beyond, you know, McDonald’s). However, Louis Cheskin, a psychologist and consultant on the new logo’s design, recommended that they stick with the golden arches because hamburger fans will see ‘symbolism of a pair of nourishing breasts.’ If you say so. Personally, I don’t think anyone sees nourishing anything when they think about McDonald’s.