Justin Andress
Day in and day out, we are constantly confronted with advertising imagery. Whether we’re buying a new pair of shoes, heading for a night out on the town, or even just starting our cars, we’re spending little fractions of seconds consciously or unconsciously checking out someone’s logo. We see them, but do we really appreciate the artistry or marketing savvy that went into their designs? Hours of focus groups and art direction meetings go into producing these brand calling cards, and some of them are really quite clever – even if you never really noticed their finer details until now. See if you ever noticed the subtle and not so subtle hidden meanings in these well known corporate logos.
1. Google
Let’s start with probably the most viewed — and the most adaptable — logo in the world. The baseline for the Google logo is simple. All three primary colors are represented, but then there’s that odd-man-out green ‘l’ right there in the middle of things gumming up the aesthetic works. Obviously that’s on purpose, as Google wants that bold green to illustrate their maverick, yet playful approach to … you know, computering.
